Year
2024
Client
Thesis - Part II
Category
Live Event
Product Duration
3 - 4 Weeks
For Shubicon, I began with an in-depth exploration of the streaming culture, focusing on its visual language, color trends, and the way events connect with their communities. Studying international conventions and the preferences of both streamers and fans allowed me to identify the right tone energetic, modern, and
The design direction aimed to capture the vibrancy of the streaming world. I created a strong visual identity with bold geometric logos and a dynamic color palette, ensuring instant recognition. Each graphic piece from signage to wristbands was crafted to enhance the immersive experience of the event while maintaining consistency across all touchpoints.
The development phase involved translating the visual identity into practical event applications. Posters, wayfinding systems, credentials, and branded merchandise were produced with scalability in mind, ensuring clarity in both small and large formats. Every detail was tested for visibility, usability, and impact within the event space.
The concept behind Shubicon’s graphic identity was to merge creativity with functionality, offering attendees an experience that feels both professional and exciting. Each design element was conceived to reflect the innovation of streaming culture, while also guiding and engaging participants throughout the event.
